CDCBJ Promotion
IKEA’s promotional activities offered me a unique platform to apply and expand my skills in digital media, particularly in the area of video production for promoting the Central Distribution Center Beijing (CDCBJ). From the outset, my role was integral in shaping the communication strategy for this large-scale project, blending insights from humanities and science and technology to craft a narrative that would resonate with the company’s ethos and goals.
To better introduce CDCBJ to employees, I collaborated with regular employees to brainstorm 14 diverse video themes, from environmental protection to artificial intelligence. In the execution phase, my responsibilities expanded to include scriptwriting and video editing, where I was able to bring my creative vision to life. Proposing the use of Lego as a medium to create videos was a novel idea that I was particularly proud of. This approach allowed us to tell stories in a visually captivating and environment-friendly way, aligning perfectly with IKEA’s commitment to sustainability. Before I left, I had participated in the production of 7 videos that received praise from senior executives at IKEA China Headquarters.