culture video contest
Utilizing my growing understanding in digital media, I conceptualized the idea of "Culture Video Contest" as a way to strengthen the bonds between employees around the world. The campaign was designed to utilize visual digital storytelling to showcase different interpretations and applications of Lenovo's core values.
My responsibilities included developing and executing a comprehensive promotional strategy to maximize engagement and interaction across Lenovo's global network. Utilizing multiple digital platforms such as social media and internal communication channels, I ensured a broad audience for the contest and encouraged rich and diverse submissions.
The contest successfully engaged more than 40 teams from across the globe and the voting process attracted more than 10,000 votes.