Lenovo
At Lenovo, my role significantly advanced from my previous experience at IKEA, marking a transition into a position that involved a deeper engagement with digital media on a global scale. This position allowed me to leverage my skills in digital media to a broader, more diverse audience, engaging in more frequent and interactive designs that catered to a global audience.
· Designed and coordinated promotional materials for internal events across Lenovo branches worldwide, applying advanced digital media strategies to ensure broad engagement. My work emphasized user engagement through the application of UX/UI design principles, enhancing the interactive experience of event promotions. Conducted extensive user research to tailor promotional designs to specific global regions, resulting in increased participation from employees in over 14 countries.
· Spearheaded the creation of video content that promoted Lenovo’s cultural values, involving interviews, filming, and editing of real cases within the company. My skilled video editing contributed to compelling visual narratives that effectively communicated the company's core values to a global audience.