Lenovo
At Lenovo, my role significantly advanced from my previous experience at IKEA, marking a transition into a position that involved a deeper engagement with digital media on a global scale. This position allowed me to leverage my skills in digital media to a broader, more diverse audience, engaging in more frequent and interactive designs that catered to a global audience.
· Designed and coordinated promotional materials for internal events across Lenovo branches worldwide, applying advanced digital media strategies to ensure broad engagement. My work emphasized user engagement through the application of UX/UI design principles, enhancing the interactive experience of event promotions. Conducted extensive user research to tailor promotional designs to specific global regions, resulting in increased participation from employees in over 14 countries.
· Spearheaded the creation of video content that promoted Lenovo’s cultural values, involving interviews, filming, and editing of real cases within the company. My skilled video editing contributed to compelling visual narratives that effectively communicated the company's core values to a global audience.
connecting as one lenovo
During my internship at Lenovo, I had the opportunity to contribute to the promotion and execution of a global internal engagement initiative titled "Connecting as One Lenovo." This event was designed to provide a global platform to facilitate communication between employees from different cultural backgrounds and positions, and to help Lenovo employees break through business gaps caused by cultural differences.
By effectively highlighting different key activities, milestones, and participant experiences every week, I ensured continuous interest and participation from the global Lenovo community, facilitating a lively and interactive event environment.
I was also involved in the design of the event interface. I worked closely with the design team to ensure that the interface was not only visually appealing, but also easy to use and catered to the different needs and preferences of the global audience.
This internal event engaged employees in more than 40 countries. The communication efforts and interface design played an important role in creating a truly global campaign that encouraged cross-cultural interaction and a sense of unity within Lenovo.
one lenovo in one day
One Lenovo in One Day aims to foster a sense of unity and common purpose among employees around the world. By encouraging Lenovo employees in all time zones to upload videos of them at work, we aim to capture and convey the essence of the One Lenovo corporate culture from multiple perspectives.
These videos provide a unique window into Lenovo's diverse work roles and cultural environments, from R&D labs to offline retail stores and manufacturing plants and more. They show the different ways employees contribute to Lenovo's vision while adhering to shared values and corporate culture.
Participating in this campaign has allowed me to contribute to an important global initiative that promotes diversity and unity within Lenovo. It reinforces the importance of collaborative storytelling in building and maintaining a strong corporate culture and highlights the role of digital media in connecting and engaging employees globally.
culture video contest
Utilizing my growing understanding in digital media, I conceptualized the idea of "Culture Video Contest" as a way to strengthen the bonds between employees around the world. The campaign was designed to utilize visual digital storytelling to showcase different interpretations and applications of Lenovo's core values.
My responsibilities included developing and executing a comprehensive promotional strategy to maximize engagement and interaction across Lenovo's global network. Utilizing multiple digital platforms such as social media and internal communication channels, I ensured a broad audience for the contest and encouraged rich and diverse submissions.
The contest successfully engaged more than 40 teams from across the globe and the voting process attracted more than 10,000 votes.
AI Transformation Forum Promotion
In addition to my involvement in internal engagement initiatives at Lenovo, I also took on the responsibility of Key Visual design for an external summit focusing on the opportunities and challenges created by the use of AI in the HR field.
I introduced an interactive element whereby guests could write their names directly on their name tags. This not only reduced the logistical costs associated with pre-printing personalized name tags but also significantly increased attendee engagement by making them active participants in the event's branding experience.
The summit facilitated a valuable exchange of ideas among HR professionals from various industries, Lenovo team members, and other stakeholders. It served as a platform for discussing the latest trends in AI and its implications for the HR sector, highlighting Lenovo's role in leading conversations around technological advancements and their practical applications.
This experience significantly contributed to my professional development, allowing me to showcase my capabilities in creative design and event branding. It reinforced my understanding of the importance of integrating innovative solutions with strategic design principles to create meaningful and engaging experiences for participants, further demonstrating my commitment to pushing the boundaries of digital media in corporate settings.